Which way of answering your calls suits your business?

When you can't answer the phone, there are three common options: voicemail, a human answering service (often called a virtual receptionist) or an AI receptionist. Each has its place.

Updated 28 October 2026

Side by side

VoicemailHuman virtual receptionistAI receptionist
CostUsually freePer call or per minute; often more out of hoursA monthly plan with minutes included
HoursAny timeDepends on the service24/7
BookingsNo: you call backOften, by handYes, into free times in your diary
Answers questionsNoFrom a script you give themFrom your website and the facts you checked
Consistency-Depends on who answersThe same answer every time
Human judgement-YesLimited; it passes urgent calls to you

Voicemail

Voicemail costs nothing, but many callers don't leave a message. They ring the next business instead. You also have to listen to each message and call back, often while the customer is busy too.

When a human is better

A person is better for calls that need real judgement or care: complaints, difficult conversations, complex quotes, or callers who are upset. If most of your calls are like that, a human receptionist or answering service may suit you better.

Where an AI receptionist fits

An AI receptionist is good at the calls that follow a pattern: booking, moving or cancelling appointments, answering questions about prices, hours and services, and taking messages. It answers at once, at any hour, and books straight into your diary.

A mix that works for many businesses

You don't have to choose just one. A common set-up: your phone rings first; calls you can't answer go to your AI receptionist; and while you're open, it puts urgent callers straight through to you. You get every call answered without giving up the personal touch when it matters.

See how it works for your kind of business.

FAQ

Questions, answered

Is an AI receptionist the same as a virtual receptionist?

People use both words. A virtual receptionist usually means a person in a call centre answering for you; an AI receptionist is software that answers by voice.

Can it hand a call to a person?

Yes. While you're open, it can put urgent callers through to your phone. Other calls become messages texted to you.

Try it in your browser

Set it up with your website in a few minutes, then talk to it in your browser before you pay.